A shorter version of this article previously appeared in Sustained Magazine.
In 2006 the mood in Ashton Hayes was one of optimism and opportunity, with the newly formed “Going Carbon Neutral Project” residents really felt they could make a significant contribution to community led climate change action.
And, they probably did, but not in the way most resident expected. The story of the Ashton Hayes attempt to become carbon neutral has achieved worldwide coverage, culminating in the then pub landlord, Barry, sharing a couch with Graham Norton at the UK’s Live Earth tv coverage. But, it’s just that, a story – professionally crafted and distributed. And,there’s no denying that communities and individuals all over the world have been inspired by what they have seen and read.
Many village clubs and societies supported the Going Carbon Neutral Project: The Brownies started a lightbulb library so families could try out a range of energy saving light bulbs in their own homes.

Volunteers from the gardening club helped school children plant trees donated by the Woodland Trust and the Ash-Worth Timebank made sure that newsletters promoting the initiative were delivered to every household in the parish. They also hosted “carbon clinics” at monthly coffee mornings alongside the range of community activities they organise such as walking groups, pilates and Tai Chi.
In my research and conversations with other communities it’s pretty clear that the success of community carbon projects depends on the support of existing community groups and organisations. People who spend time with their neighbours develop trust and mutual concerns, so are more likely to share information and work together on projects, whether its cutting carbon or raising funds for play facilities.
Surprisingly, the Timebank and other voluntary groups rarely feature in media reports about my village these days. They are almost invisible, their continued and tacit support taken for granted . These groups are the social glue which binds small comunities together, and my village is rightly proud of its close knit, thriving community. The Government’s Rural Advocate, Stuart Burgess, visited Ashton Hayes in 2007 and observed that it wasn’t just a concern for the environment which inspired people who live here to reduce their energy demand, it was a sense of shared experience and a desire to save money too.
Through its community spirit Ashton Hayes has reputedly cut its energy demand by 20% in 4 years*. Yet, many other communities have been active in this field far longer, and achieved far deeper cuts. Up and down the country solar panels are appearing on the rooves of village halls, water wheels are creaking back into life on our rivers and food is being grown on any available land. These kinds of projects, where the community takes control of its energy and food production – not just the consumption – are increasingly common.
No doubt the community of Ashton Hayes would continue to thrive if the Parish Council abandoned its goal of carbon neutrality, but take away our Timebank, gardening club, ballet classes, football club etc and the situation would be different. rather than be seen as an “Environmntalist”, I’d prefer to be known as the person who willingly waters my neighbours plants when she goes on holiday or finds time for a cup of tea with the elderly gentleman who lives across the street. Find the communities where these kinds of things are commonplace and you’ll probable find a low carbon community, certainly one that could make rapid reductions in enery consumption if it chose to. This growth in low carbon communities is not just about the planet, it’s about the people. When we have respect and tolerance for our neighbours, care for the environment follows naturally.
* “This is based on a sample of 23 households who have provided data from their energy bills” .